Context & stakes
Ponad Linia is a Polish team-coaching brand built around programs like Program PPQ and Zespół bez dramy. It needed a site with real personality: editorial, animated, memorable, standing apart from generic coaching templates.
The problem
The brand lives from workshops and word of mouth. The site had to explain the method quickly, feel premium, and carry motion that supports the story instead of decorating it.
My role & decisions
- Owned the whole pipeline: brand system, layout, custom scroll-driven animations and the production code itself.
- Key decision: design in the browser. Every animation (the drama scroll scene, arc carousels, the animated 404) was prototyped in multiple variants and A/B reviewed with the client live.
- Design engineering as proof: no template, no builder, hand-written HTML/CSS/JS tuned for mobile and reduced motion.
- The signature drama scroll scene alone went through eleven coded variants: typewriter cycling, clip-path droplet morphs, words sinking through the waterline. The client picked the winner by scrolling the real thing, not by squinting at a prototype.
Process
The brand hangs on one idea: a line, and the two states above and below it. Every design decision feeds that metaphor. Editorial serif typography, a single red accent, and motion that acts the concept out: words about control and fear sink under the line, words about trust and curiosity float above it. Each animation variant was built directly in the browser and reviewed with the client live on the production URL, so feedback was about feel, never about imagination.
